Bike & Camping Initiative

More added value for your campsite through cycling tourists

We support you

Targeting a growing group of guests: cycling tourists

We help campsites to to set up in a bicycle-friendly manner, to become more visible and targeted a growing group of guests To be addressed: Cyclists.

Of the bike-friendly equipment about the bed+bike certification up to Visibility in the cyclebee appWe bring together expertise, practical experience, and reach.

Cyclists often pass by – even though the potential is already there.

Perhaps your campsite is already located near a cycle path.

Perhaps you have a tent meadow, suitable infrastructure, or even a few cyclists already.

And yet, your location is still not specifically perceived as a bike-friendly address.

Many campsites have the potential to be attractive to cycling holidaymakers – but they are not yet fully utilizing it. Often it is not the fundamental suitability that is lacking, but rather the clear positioning., the appropriate equipment or visibility where cyclists actually plan their tour.

This is exactly where Bett, Bike & Camping comes in.

Photo: Elmar Gubisch

Why cycling tourists are an exciting group of guests for campsites

Cycling tourism is booming – and campsites can benefit from this in several ways.

Cyclists often specifically seek out accommodation options close to nature, uncomplicated and with flexible planning. At the same time, they offer campsites the opportunity to..., to reach new target groups, To better distribute seasonal peaks and to position their own place more strongly in sustainable tourism.

derive more added value from the growing cycling tourism

Targeting stage cyclists more effectively

generate additional stays

Make better use of existing areas such as tent meadows

expand your own offering to include a relevant future topic

Free webinar:

Cycling tourists as an opportunity for campsites to add value

In our free webinar on May 27th at 9:00 AM We will show why cycling tourism is of great economic interest to campsites and how this potential can be used in a targeted manner.

You will receive:

Speakers and partners of our Bed, Bike & Camping Initiative

Yes, I would like to learn more about how my business can benefit from the growing cycling tourism.

Our next webinar will take place on Wednesday, May 27th at 9:00 AM via Microsoft Teams instead of. 

Who is Bed, Bike & Camping suitable for?

Our initiative is primarily aimed at campsites. However, please also get in touch if you are developing tourist offers or would like to promote cycling tourism in your region.

You're in the right place if you're asking yourself any of the following questions:

Your campsite is located near a cycle path, but cyclists rarely stop by?

You want to attract more cycling tourists, but you're not quite sure how?

Do you already have equipment for cyclists and would like to have it officially certified and make it more visible?

Is your campsite not operating at optimal capacity and you want to attract new target groups?

Do you want to meaningfully expand your offerings for cyclists?

Are your tent meadow or simple overnight accommodation options still underutilized?

Sustainable travel is important to you and you want to strengthen your profile in this direction?

Photo: winyoo08 Getty Images

Three building blocks

What we offer you

Bed, Bike & Camping combines three perspectives that are crucial for bike-friendly camping offers: Cycling tourism expertise, Camping-specific infrastructure advice and digital visibility for cyclists.

1. Bike-friendly features & positioning

We advise you on which infrastructure and services are truly relevant for cycling tourists – practical and tailored to your location.

2. Bed+Bike Certification

We support you in preparing for the certification and, if desired, accompany you until the official exam.

3. Visibility among bicycle tourists

The cyclebee app allows bike-friendly campsites to be specifically displayed where cycling tourists plan their route and overnight stays.

Our innovative network of cycle paths helps cyclists explore highlights in your region and thus to stay with you longer.

Here's what you'll get specifically:

Free for the first businesses

We are looking for the first pilot companies and testimonials.

For the start of Bed, Bike & Camping We are looking for campsites that will work with us to further develop the concept and be the first visible practical examples.

The first Three testimonial businesses will start for free – the offer then corresponds to a value of €27 per month plus €1,850 for consulting and certification.

I would like to become a testimonial free of charge and position my company as a bicycle-friendly business.

Photo: alexsl getty images

Who we are

Three perspectives – one common goal

Our initiative connects Cycling tourism expertise, Campsite development and digital visibility for cycle tourists.

Mag. Claudia Tscherne: Weitblick Agency

She has been involved in cycle tourism for over 20 years. She develops (long-distance) cycle routes and cycling destinations and, for the past 10 years, has been an official examiner certifying businesses for the bed+bike quality seal. This certification helps businesses meet the needs of cycling tourists, provide suitable infrastructure, and successfully position themselves in the growing cycle tourism market.

Wolfgang Schille: CEO Schille e. U.

Supports campsites in adapting to the new generation of cycle tourists – from infrastructure and service development to bicycle-friendly site concepts and suitable accommodation solutions.

cyclebee GmbH

We are developing a cycling app that makes planning multi-day cycling trips easier. Bike-friendly campsites will be clearly visible where cyclists plan their routes, stopovers, and overnight stays.

Supported By

This also creates added value for cycling holidaymakers.

The first bike-friendly campsites should be directly integrated into the route planning in the cyclebee app as early as the 2026 cycling season. This makes it easier for cyclists to find suitable places to stay. along their tour.

Frequently Asked Questions

Our initiative connects Cycling tourism expertise, Campsite development and digital visibility for cycle tourists.

No. That's exactly what Bike & Camping is for. We help you identify potential and define sensible next steps.

No. You can also start with consulting, visibility, or an initial analysis. Certification is a sensible next step if you want to officially label your business as bike-friendly.

Certification provides guidance for you and your guests, creates a clear specialization, and helps you visibly position yourself as a bike-friendly business. It can attract new target groups, strengthen the quality of your business, and contribute to increased added value and a longer season.

No. Locations along regional cycle paths, leisure routes, or in regions of interest to cycle tourists can also benefit greatly.

You will become visible where cyclists are actively searching for routes, stopovers and overnight stays.

Then simply get in touch without obligation. Together we can determine if and how Bike & Camping makes sense for your business.

Yes, I want to make my campsite suitable for cycling holidays!

Contact me at hello@cyclebee.app

The first three businesses save €1850 in consulting fees, as well as €27 in monthly listing fees.

Sign up for our free webinar at Wednesday, May 27th at 9:00 AM Sign up and find out more!

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Thank you for your help
Do you know anyone else who might have good ideas about this? Then invite them to become part of the early bees.