Success together in bicycle tourism
Save resources and benefit
Are you working in the tourism sector and want to benefit from the latest trends in cycling tourism? Then we have the perfect offer for you!
In our workshops, we'll show you how to efficiently improve your offerings and increase customer satisfaction. We'll discuss various types of cycling holidays and travel trends relevant to your region. We'll also give you tips and tricks to keep your guests happy and show you how to market your region to the car-free target group.
Take advantage of this opportunity to save resources and benefit from the booming bicycle tourism sector. Our workshops are specifically tailored to different business sizes and offer you valuable insights into the world of bicycle tourism.
Register now for our workshops and benefit from our knowledge and experience! Together we can strengthen cycling tourism and profit from it.
Our workshop topics at a glance
Workshop 1
„"Benefiting together!"“
The goal of the workshop
- Recognizing the importance of cooperation and joint initiatives to overcome these challenges.
- To learn practical strategies and measures for implementing collaborations and joint offerings.
Contents:
- Analysis of the challenges and problems
- Cooperation and joint offerings as a solution approach
- Development of cooperation strategies
Workshop 2
„"Potential of different (cycling) holiday forms and travel trends for the region"“
The goal of the workshop
- Knowledge of the diverse forms of cycling holidays and their potential to overcome the challenges in cycling tourism.
- Practical strategies and measures for implementing tailor-made offers and marketing strategies for various types of cycling holidays.
Contents:
- Potential of a diversified focus on different types of cycling holidays and travel trends
- cyclebee target group analysis and needs identification
- Development of marketing strategies for different types of cycling holidays
Workshop 3
„"Bicycle-friendly. Tips and tricks for satisfied guests" (online)
The goal of the workshop
- Knowledge of various certifications and measures for bicycle friendliness
- Development of an individual strategy to focus on bicycle friendliness for individual businesses and the entire region
- Identifying relevant offers and services for bicycle tourists
Contents:
- Overview of important bicycle-friendliness certifications and bicycle breakdown services
- cyclebee target group analysis and needs identification
- Development of an individual bicycle-friendliness strategy for different companies
Workshop 4
„"Public transport and bicycles: folding bike, rental bike, cargo bike."“
The goal of the workshop
- Communicating the potential and importance of combining cycling and public transport for regional tourism
- Promoting cooperation between tourism regions, regional railways and bicycle rental companies
- Identification of relevant information and services for the arrival and departure of (bicycle) tourists using public transport
- Integration of the developed information offerings into various channels and distribution to relevant target groups and partners.
Contents:
- Analysis of challenges and pain points
- cyclebee „Public Transport“ Forum
- Development of an individual information and organizational strategy for arrival by public transport in bicycle tourism
